Turn more of your
signups
into paying customers.
In five days we rebuild the path from signup to first payment
and hand you the working build.
See where you’re losing signups.
Averages across 8 years of onboarding work.
Created from two decades of work across teams at
Your ideal onboarding, built for you.
You keep all of it: the plan, the working code, and the numbers to judge them by.
We find what makes your signups pay.
We spend a session on your product and the people signing up for it. Together we name your activation moment: the one action that predicts a user will pay. Then we name the first win that has to happen before it, and we leave with the ways we could get someone there.
Every screen decided before anyone builds.
The document the whole build comes from. It walks your new onboarding screen by screen and sets the order to roll it out in, with the reasoning behind every call. It ships as an MD file, so your engineering team or your coding agent builds straight from it.
Click through your new onboarding yourself.
Your onboarding rebuilt as working code, from signup through the upgrade. You click through the real thing instead of imagining it from a document. It ships as React code, with repo access and instructions your agent or engineering team use to wire it in.
Reach users the moment they stall.
Which message goes to whom, on what channel, and when. Each one fires on something a user did in your product, so the timing matches where they are. It comes with the events you need to track to fire them.
Find out if your numbers are good.
What good looks like for a product like yours, on the three numbers that matter: activation, upgrade and churn. We take your baseline before the sprint and again after. These are the same three numbers our 90-day guarantee is measured on.
Your new onboarding ships in five days.
You show up twice, we do the rest.
- 1Monday: we plan your new onboarding
- 2Tuesday to Thursday: we build it
- 3Friday: you get the working build
See what changed for products like yours.
Founders who ran the Activation Sprint on their product.
Corebee“The working build did what a document couldn’t. I watched my own setup flow work in my product, in code.”
Jonathan Barr, Founder, Corebee
View case study
“For the first time, I can see our platform talking to a new user, step after step, instead of leaving them to figure it out.”
Abhi Yadav, CEO, iCustomer
View case study
Twenty years of building products people pay for.
Hey, I'm Bal.
I've spent twenty years across marketing and product, working with teams at companies like Google, Microsoft, and Intel. The same thing happened over and over. A team builds something genuinely good, launches it, and watches people sign up, look around, and leave before they ever get to the part that would have hooked them.
The product was rarely the problem.
The onboarding was the problem. So I spent years working out how to get a stranger to a real win and keep them coming back, until it became the one thing I do.
It used to take months and an enterprise budget. I built it into one sprint so a founder can have it without either.
Bal has been featured in:
"Bal turns complex workflows into onboarding that feels effortless."
Cory Leger, Director of CRO, Heatmap
From 8.2% to 4.9% churn • 250% growth
Your signups are waiting.
The Activation Sprint rebuilds everything that happens after they arrive.
See where you’re losing signups.