A short check on the part of your product between signup and the decision to pay. Answer a handful of questions about how new users arrive, what they meet first, and where they go quiet, and a report builds as you go: a score for your onboarding, what I would do about each answer, and the first thing worth fixing. It is free, and it takes a few minutes.
Founders who ran the Activation Sprint on their product.
Corebee“The working build did what a document couldn’t. I watched my own setup flow work in my product, in code.”
Jonathan Barr, Founder, Corebee
View case study
“For the first time, I can see our platform talking to a new user, step after step, instead of leaving them to figure it out.”
Abhi Yadav, CEO, iCustomer
View case studyHey, I'm Bal.
I've spent twenty years across marketing and product, working with teams at companies like Google, Microsoft, and Intel. The same thing happened over and over. A team builds something genuinely good, launches it, and watches people sign up, look around, and leave before they ever get to the part that would have hooked them.
The onboarding was the problem. So I spent years working out how to get a stranger to a real win and keep them coming back, until it became the one thing I do.
It used to take months and an enterprise budget. I built it into one sprint so a founder can have it without either.
Bal has been featured in:
"Bal turns complex workflows into onboarding that feels effortless."
Cory Leger, Director of CRO, Heatmap
From 8.2% to 4.9% churn • 250% growth
