Pricing

We rebuild signup to paid.

The Activation Sprint, done for you in five days.

$2,997

One-time payment, 5-day delivery

What the sprint does
Finds where your signups stallThe steps where new users drop off, and why.
Included
Names the action that predicts paymentYour activation moment: the one thing a user does before they pay.
Included
Rebuilds the path from signup to purchaseEvery screen between the first login and the decision to pay.
Included
Brings back the users who go quietEmails triggered by what users do, sent when they're ready.
Included
Proves it's workingYour numbers, benchmarked against products like yours.
Included
What you get
The working sessionWhere we learn your product and name the action that predicts payment.
We run it
The written planEvery screen in order, with the reasoning behind each call and the order to roll it out in. Ships as an MD file.
Written by us
The working buildYour new onboarding, signup to purchase, running in real code you can reuse.
We build it
The lifecycle emailsWhich message goes to whom, fired by what a user does in your product. The tracking events come with them.
Built and timed
The benchmarksWhat good looks like for a product at your stage, plus your own numbers before and after.
Yours to keep
The terms
How soon you can start
Next available: September 21
What we guarantee
Working build in five days, or your money back
Who does the work
Our agents, our judgment
What's not included
Changes inside your codebaseYou get working code plus instructions. Your team or your agent wires it in.
Not included
Work outside the activation pathThis is signup to the purchase decision, not a full product redesign.
Not included
Backend or infrastructure workWe work on the interface and the messages around it.
Not included
Ongoing work after the sprintA monthly retainer is its own conversation, not part of this.
Not included
The fine print
One-time paymentNo subscription, and nothing recurring after the sprint.
No subscription
We agree fit before you payThe discovery call is where we both decide. Nothing is charged before that.
Free to find out
This changes your productOnboarding lives inside the product, so the work often changes screens you already ship.
By design
Your 30-day check-inA call a month after handover to make sure nothing is blocking your team.
One call, included
The handover is recordedA screen-by-screen walkthrough of your new onboarding and the reasoning behind every choice.
Yours to share
Guarantee

The 90-day guarantee

A full refund if your metrics don't improve.

  1. Activation Rate

    How quickly new users reach their first meaningful outcome.

  2. Upgrade Rate

    The percentage converting from free or trial to paid.

  3. Churn Rate

    The percentage unsubscribing after converting to paid.

Learn more

If you implement the prioritized changes from the Sprint and your activation, upgrade, and churn rates don't improve within 90 days, I'll refund the engagement in full. The only conditions: you implement the high-leverage changes from the Delivery, you track your three baseline metrics before and after, and we do a check-in call at the 30-day mark so I can make sure nothing is blocking your team. That call is as much for you as it is for me.

Consulting

Some teams keep us on.

Your onboarding isn't a one-time fix. It changes as your product changes.

Some clients keep us on month to month: we watch the numbers, guide engineering, and stay reachable in between. We price it after the sprint.

Your signups are waiting.

The Activation Sprint rebuilds everything that happens after they arrive.

Free Fit Check

See where you’re losing signups.