Questions. Answers.

Five days of work on the part of your product between signup and the decision to pay. We find where new signups stall, name the one action that predicts whether someone becomes a paying customer, and rebuild that path.

Five things: a working session where we name your activation moment, a written plan of the new onboarding screen by screen, that onboarding as working React code, lifecycle emails triggered by what users do in your product, and benchmarks for your stage against your own numbers before and after. The plan ships as a markdown file, so you can hand it to your engineering team or feed it straight to your LLM, and you get access to our GitHub repo so nobody rebuilds the code from scratch. The handover is recorded, and there's a check-in call 30 days later.

B2B SaaS founders whose product works and whose signups arrive, but almost none of them convert to paying customers. Most of our work is with early-stage companies, and an older product with an onboarding nobody has touched in years is the same problem.

The one action in your product that separates users who go on to pay from users who leave. Naming yours is the first thing we do in the working session.

Both are normal starting points and the work is the same. We design the new onboarding fresh rather than patching what exists, so a weak flow and a blank page land in the same place. What matters is that signups are already arriving, because that makes the improvement provable.

It opens with a working session where we learn your product and your signups and name the activation moment together. From there we write the plan, build the new onboarding in React, write the lifecycle emails and set the benchmarks. It ends live, walking through the build with you and deciding what to improve next; you keep the recording.

Access to your product, whatever signup and conversion numbers you have, and your time in two sessions: the one that opens the week and the walkthrough that closes it. Your engineers aren't involved until the handover.

No. We never work inside your repository. You get access to ours instead, with the working code and the instructions to wire it in, so your team decides when and how it ships.

Your own engineers wire it in, or your coding agent does, working from our repo rather than rebuilding anything. The plan ships as a markdown file with the reasoning behind every decision and the order to roll it out in, so whoever implements it knows why each screen is what it is.

Bal Sieber runs every sprint. Twenty years across marketing and product, and the judgment about what belongs in your onboarding is his. Agents are what compress it: work that used to take a month fits into five days.

Yes. The Activation Sprint is a new offer and $2,997 is the price while we build up the case studies. It rises as that library grows.

No. $2,997, paid once, for five days of work. There is nothing recurring and no ongoing engagement after the sprint ends.

Two. You get a working build within five days or a full refund, with no conditions. And if you implement the changes and your activation, upgrade and churn rates haven't improved within 90 days, we refund the whole engagement; that one asks you to implement the high-leverage changes, track those three metrics before and after, and take the 30-day check-in call.

Email us and we process it. The five-day guarantee has nothing to prove. For the 90-day guarantee we look at your activation, upgrade and churn rates before and after, together.

Sprints start every Monday. Book the free 30-minute discovery call, and if it's a fit you can start as soon as the following Monday.

Bal Sieber. Twenty years across marketing and product, with teams at Google, Microsoft, Intel and Couchbase. Most recently he rebuilt Heatmap's onboarding, where churn went from 8.2% to 4.9% alongside 250% subscriber growth.

Book the free 30-minute discovery call and you're talking to Bal, before any payment. You can also reach him on LinkedIn.