Created from two decades of work across teams at
Most of your signups leave before they pay.
1. Users land confused
New users open your product and cannot tell what to do first.
2. They stay on free
Users don’t know how to find value, so they don’t pay.
3. They quiet quit
They stop opening the product, and you hear about it in the churn number.
Your product should teach the way a game does.
A good game gives a cue, asks for one small action, then pays it off; your onboarding can run the same loop.
Good onboarding works like a game, not a manual.
Most people picture onboarding as the sign-up wizard. It’s not. It’s everything from the first win, to the habit that keeps them coming back, to the day they bring their team with them.
Great games turn strangers into experts without a tutorial anyone reads. They use a loop: a cue, one small action, a real reward, then the next cue.
The same loop carries a user past the first win, into the habit that brings them back, and on to the upgrade that feels like the next natural move. Curious user to power user, with no nudge that feels like nagging.
See what changed for products like yours.
Founders who ran the Activation Sprint on their product.
Corebee“The working build did what a document couldn’t. I watched my own setup flow work in my product, in code.”
Jonathan Barr, Founder, Corebee
View case study
“For the first time, I can see our platform talking to a new user, step after step, instead of leaving them to figure it out.”
Abhi Yadav, CEO, iCustomer
View case study
Twenty years of building products people pay for.
Hey, I'm Bal.
I've spent twenty years across marketing and product, working with teams at companies like Google, Microsoft, and Intel. The same thing happened over and over. A team builds something genuinely good, launches it, and watches people sign up, look around, and leave before they ever get to the part that would have hooked them.
The product was rarely the problem.
The onboarding was the problem. So I spent years working out how to get a stranger to a real win and keep them coming back, until it became the one thing I do.
It used to take months and an enterprise budget. I built it into one sprint so a founder can have it without either.
Bal has been featured in:
"Bal turns complex workflows into onboarding that feels effortless."
Cory Leger, Director of CRO, Heatmap
From 8.2% to 4.9% churn • 250% growth
Your signups are waiting.
The Activation Sprint rebuilds everything that happens after they arrive.
See where you’re losing signups.